Be yourself essay
Great Gatsby Essay Topics
Sunday, August 23, 2020
Assistant Restaurant Manager Cover Letter Sample
Right hand Restaurant Manager Cover Letter Sample SAT/ACT Prep Online Guides and Tips Accommodation's a serious industry, however fortunately the candidate who composed this introductory letter has both a degree in Hospitality Management and experience as a server. In his spread letter,Charliestrives to demonstrate that he's prepared to move into an administrative position. Peruse on to perceive how Charlie presents his aptitudes and encounters in the café business. At that point look at the breakdown of what his introductory letter progresses admirably. Introductory Letter for Position of Assistant Restaurant Manager Charlie Putnam5 Mountain RoadCentreville, VA 20122 May 1, 2016 Ms. Talia RichardsonRestaurant ManagerTapea Restaurant Group56 Main St.Centreville, VA 20122 Dear Ms. Richardson, As I was growing up, Friday evenings consistently implied supper at Tapea. Your lounge area resembled a home away from home for me and my family, and we returned week after week for the astounding food, agreeable climate, and warm client assistance. As I graduate with a degree in Hospitality Management from Johnson and Wales in May, I would be excited to join the positions of my preferred eatery as Assistant Restaurant Manager, an open door I saw posted on your front window. It would be ideal if you permit me to share how my experience makes me an extraordinary fit for the job. In the course of the last not many summers, I filled in as a server at Solera, a Spanish café in Providence. In this position, I created phenomenal client care and authoritative aptitudes, just as close meticulousness. I additionally went past my obligations as server to help planfunctions for gatherings of 50 to 100 individuals. Specifically, I drove the arranging ofa graduation celebration last June. My encounters showed me a lot pretty much all the moving parts that must meet up for a café to hang out in the serious accommodation industry. Beyondmy proficient encounters, Iââ¬â¢ve picked up industry information through my examinations in Hospitality Management. My classes and practicums showed me the intricate details of spending the executives, compromise, and group initiative. For my theory venture, I made a worker handbook that contained working environment approaches and preparing directions. In an administrative job, I would try to motivate a feeling of pride and responsibility for among my kindred workers. I would carry on Tapeaââ¬â¢s commitment to a genuinely extraordinary eating experience for its visitors. I accept that my insight and experience, alongside my friendly character and solid hard working attitude, make appropriate to the Assistant Manager position with Tapea Restaurant. As a deep rooted benefactor, I have firsthand involvement in your incredible client support and astonishing menu (the garlic chicken croquettes are really addictive). I anticipate becoming familiar with the position and can be reached whenever by telephone or email. Much obliged particularly for your time. Genuinely, Charlie Putnam Charlie Putnamcharlie.putnam@gmail.com555-555-5555 Does Charlie's introductory letter demonstrate that he's prepared to assume the job of Assistant Restaurant Manager? Right hand Restaurant Manager Cover Letter: The Breakdown In his introductory letter for the Assistant Restaurant Manager position, Charlie communicates his energy about the possibility of working for Tapea Restaurant. He tells the recruiting supervisor that he grew up heading off to the café and realizes it well. At that point he proceeds to concentrate on his expert encounters and scholastic investigations as they identify with the new position. In the initial segment of his contention, Charlie discusses his encounters working in the café business. Has he filled in as a server, yet he additionally helped arrangement huge capacities and occasions. Past working in a café, he additionally considered Hospitality Management at school and found out about administration duties, such as setting up a financial plan and group initiative. From his introductory letter, unmistakably Charlie comprehends the obligations of Assistant Manager and feels prepared to take them on. Ideally, the qualificationshe describesin his introductory letter will be sufficient to land him a meeting and set up an occupation for after graduation! Before you head to extra introductory letter tests, think about a concise note on group. A Note on Format Charlie's introductory letter shows a conventional organization, with his name and data at the top, the present date, and the recruiting supervisor's contact subtleties. These headers function admirably in case you're sending your letter as a printed version or Word connection. In case you're gluing your letter directly into the body of an email - a methodology that is fine, in the event that not expected, for heaps of occupations - at that point you can forget about these organizing highlights and start directly in with the welcome. So also, in case you're applying through an online gateway and gluing your letter into a book box, at that point you presumably don't have to stress over the configuration. Consider how you're sending your introductory letter, alongside any extra application guidelines from the association, and let that control your arranging. What's Next? Care to peruse another? Look at this next introductory letter test for the situation of Head Content Editor. Is it true that you are searching for different sorts of introductory letters? Look at our full guide for five additional examples, alongside tips for how to compose yours. In case you're composing an introductory letter, don't sit around gazing at a clear page. This introductory letter layout and guide will assist you with getting the show on the road.
Friday, August 21, 2020
Technical Report Writing Course Lessons Learned
Specialized Report Writing Course Lessons Learned Hazard being unliked. Come clean as you get it. In the event that youââ¬â¢re an essayist you have an ethical commitment to do this. ~ Anne Lamott Subsequent to driving specialized report composing courseswith huge and little organizations for almost 20 years, I have seen a typical test present over and again. Coming clean can be hard. Conveyingfindings or proposals that we realize aren't welcome can be overwhelming in light of the fact that nobody needs to baffle individuals, particularly a chief. Be that as it may, truth in business reports is significant. It is highly unlikely around it. We should be 100% honest in business reports. On the off chance that we aren't, the outcomes can be unfortunate. A Technical Report Writing Course Story from the Trenches Aplastic-creating organization clienttold me they lost their biggest customerwhen the polymers the companyproduced separated ata specific temperature. This shouldn't have happened on the grounds that broad testing had been directed on the polymers, which apparently had withstood temperatures far in abundance of the breakdown point experienced. At the point when we deconstructed the data way in reverse from the client suggestion that predefined the polymerperformance to creation reports to testing reports, we saw some vagueness in testing reports. The testing reports didn't unmistakably express the temperature breakdown point. Rather, it essentially expressed adequate warmth resilience. That dubiousness shouldn't have been permitted into creation. It moved to creation, though,because different perusers of the testing reports had distinctive understandingabout the importance of adequate warmth resistance. That was botch # 1, and was progressively about precision (additionally basic) than truth.We found a greater truth botch as we kept on exhuming the data way to its source. The individual who composed the testing report trusted in me that he felt a great deal of strain to ...approve the testing since we expected to move into creation quick to fulfill request need. My supervisor would have been exceptionally discontent with me in the event that I had been the one to recognize that this significant item truly had restricted warmth application. Our rewards were attached to our development and creation. Ugh. A little hide it-away from plain view move-it-along decision in the long run cost the organization its biggest client and opportunity. The aftermath in exposure and obligation was far more terrible than any deferral and goals would have been. The testing engineer properly lost his employment. No good thing occurred by not announcing honestly. I could disclose to you story after story I've heard in instructional courses and customer gatherings about the mischief of avoiding troublesome issues in reports. Nothing. Allow me to rehash, nothing, matters more in reports than truth and precision. Choices are made dependent on reports. On the off chance that the data isn't exact and honest, the choices depend on defective information or data. hbspt.cta._relativeUrls=true;hbspt.cta.load(41482, '934718b3-251a-45d6-8853-a7f94e43b92c', {}); Try not to be Afraid to ConveyBad Newsin Business Reports Never apologize for conveying awful news at work in any situation. On the off chance that it's a decent business choice, simply express the honest realities. Saying 'sorry' just sabotages the great choice. Discarding data is more risky than truth. Keep in mind, specialized business reports and business reports are utilized for dynamic. In the event that the data in the report isn't honest, the report is risky to the organization's benefit and notoriety. It can alsocause possibly perilous ramifications when actualized. Another customer reached us afterfor specialized report composing preparing whenmetal triggers they produced forlaw authorization weapons neglected to work. The reason was the equivalent. A testing engineer feared being accused for a creation delay and disillusioning his chief. (He likewise announced there was no spot in the report layout for the data, yet that is a different report composing issue to address in another article.) A cop was harmed when a weapon he required protectively neglected to work. Truth matters in report composing. Hazard being unliked. Come clean as you get it. In the event that youââ¬â¢re an author you have an ethical commitment to do this. ~ Anne Lamott
Tuesday, July 7, 2020
A Hysteria In Salem Village - Free Essay Example
One of the most controversial, infamous, historical events to occur on American soil was the Salem Witch Trials that lasted from 1692-1693. Taking place in a Puritan settlement, also known as Salem Village, Massachusetts, the spark of the Trials ignited in January, 1692 and the hysteria of witches did not conclude until May, 1693. Through the course of the Trials, over two hundred people were accused of witchcraft during the Salem Witch Trials. However, of those two hundred, between one hundred forty and one hundred fifty people were arrested during the witch hunt. Alongside, twenty four people had died: nineteen were hanged, one was pressed to death, and four died of other causes while in prison. Due to the aftermaths the Salem Witch Trials have caused, there has been controversy on whether these trials were either valid or inexcusable. In the defense of Puritans, who were presumably religious, went by the word of God. They did not believe in the separation of church and state. Despite the Puritans strict religious beliefs, The Salem Witch Trials were unjustifiable due to lack of government regulation, negligible evidence to prosecute one of being a witch, and the bias of societyrs sexist view on women. The Salem Witch Trials were unjust due to lack of government regulation. In that time period, there was no established Government able to properly run the Salem Witch Trials. At the beginning of the Salem witch craze, the Massachusetts colony was without a charter, a governor, or a legally recognized government. If these heinous executions were to happen today, America would go into chaos; however, America today has a proper Government, that prevents such actions to pursue. The lack of a legitimate government and the suspension of courts until the arrival of a new governor meant that the witch scare could not immediately be resolved. This allowed a period of time whereby there was a negotiation of folklore and theological beliefs within the public sphere. The Puritans took advantage of not being governed by permitting their religious beliefs to be their tool in resolving the witch craze, which ironically made it worse due to costing several innocent lives. In this environment of political instability, the accusations and arrests of witches took place in a vacuum lacking a legal framework. Without the guidance and justification of law, the magistrates foun d the necessary validation for their actions in the word of God. The Puritans found that if there is no law permitted, it was appropriate by all means to cause a quarrel among the village. The law did not then use the principle of innocent until proven guilty if you made it to trial, the law presumed guilt. If the colony imprisoned you, you had to pay for your stay. The Trials were prosecuted poorly and were disorganized due to improper jurisdiction, and lack thereof regulation. The trials were lazily processed, giving the defendant a slim chance of being proven not guilty. Due to inconclusive evidence and poor reasoning, the Trials lead to heinous deaths of several innocent lives. In the Courts of which the Salem Witch Trials were held The Court of Oyer and the Court of Terminer, the three main types of evidence used against the defendant were: confession, the testimony of two eyewitnesses of the acts performed in witchcraft, and spectral evidence. How confessions worked in the Courts was that one had to testify and confess that they were a witch involved in witchcraft and even named other witches. Although confessing to something that seemed awfully illicit, those who confessed were pardoned by the courts, on the condition towards the Puritans belief that them and the other witches they named were to obtain punishment from God. Spectral evidence involves claims by the victims that they had seen and been attacked (pinched, bitten, contorted) by spectres of the accused, whose forms Satan allegedly had assumed to work his evil. Claims and accusations were thrown everywhere, and based on the fear of witches, many were assumed to be true. It was believed that they employed demons to accomplish magical deeds, that they changed from human to animal form or from one human form to another, that animals acted as their familiar spirits, and that they rode through the air at night to secret meetings and orgies. These fallacies leave many in worry, disgust, and in determination to banish all witches. The hunts were efforts to identify witches rather than pursuits of individuals who were already thought to be witches. A person could easily label one as a witch and put that person in danger or in a wrongful place, which is not ethical if the person is innocent. Mrs. Howe, one of many of the accused, was taken into custody in May, 1692. She was charged with sundry acts of witchcraft upon the bodies of Mary Walcott and Abigail Williams, and others of Salem Village. She was examined the next Wednesday at the house of Nathaniel Ingersoll of that place. She pleaded not guilty, denied all knowledge of the matter and testified that she had never heard of the girls, Mary and Abigail, till their names were read in the warrant. But in court they fell down, they cried out, they were pinched and pricked, and they accused Mrs. Howe. She was remanded to prison to await the action of the Jury of Inquest. She remained powerless in the Courts, regardless of examination. The dramatic cries of others were enough to send her to prison. The Salem Witch Trials divided the community. Neighbor testified against neighbor. Children against parents. Husband against wife. Children died in prisons. Families were destroyed. Churches removed from their congregations some of the persons accused of witchcraft. The irony of the Salem Witch Trials was that it was put in place to eliminate evil stemmed from witchcraft only to result in disaster and problematic family drama. Luckily, spectral evidence was removed from the Courts in solution of the destruction of Salem, and a new Court was put into place. The Court of Judicature put a halt on the witch craze and took over the court cases. From then on out, most cases were unable to be proven guilty with plausible reason. Spectral evidence is what spiraled the Salem Witch Trials to be much more than it needed to be. Because of the inferiority of women, the Salem Witch Trials were filled with bias with the reasoning of women being vulnerable towards the Devil. During this time period, women werent necessarily viewed as equals to men. It was young womens discontent with their work, with their economic circumstances, and with their marriage prospects, the writings show, that led the Devil and his witches to think that they in particular could be tempted with wealth, material possessions, husbands, and relief from daily chores. Women were believed to be easily seduced by the Devil because of their supposedly vulnerable character. The Antichrist, although despised and feared by the Puritans, was capable of power. Not only did Puritans fear the Antichrist, but also women in power. Driven by fear, women were accused of being witches in result of performing male tasks. The majority of the accused and executed were women. In the time the Salem Witch Trials took place, the results of it may have been perceived as justifiable at first. However, the Trials were quickly revoked from the hysteria it caused amongst Salem Village. The Salem Witch Trials could have taken a different turn in history if Government and Jurisdiction were regulated by law rather than religion. Families, instead, turned their backs on one another, accusation after accusation, striving themselves away from the true meaning of Puritanism. From the deaths of innocent lives to the wrongful imprisonment of witches, The Salem Witch Trials has gone down to being one of the most infamous events in history, and labeled and unjustifiable due to little to no legitimate government, ludicrous sounding evidence to prove one guilty of being a witch, and societal bias on the accused women.
Tuesday, May 19, 2020
Gender Roles Of Man And Woman - 1668 Words
From the beginning of the human race, gender roles of man and woman appeared to be straightforward with certain characteristics embedded in us. Women, being able to procreate, were sought to as nurturers, while men were to protect and provide for their family. Men were considered to be the dominant sex who lead, are powerful, and masculine, while women are considered to be nurturing, sensitive, and feminine. The stereotypes that individuals must encounter are visible everywhere from social situations to media representations. In terms of other cultures, it seems as if roles are more instilled without any stigma or confusion. There has been a great deal of controversy over the image individuals have of both males and females. Males are to be strong and masculine, while women are frail, feminine, and relatively considered to be the ââ¬Å"weaker sexâ⬠. Defying all odds women proved that men were not the only ones who could participate in bodybuilding. Even with the stigma behind it and all the hoops that women had to jump through to compete, women manifested their determination. ââ¬Å"The beauty sustains male privilege, but the ââ¬Ëbeastââ¬â¢ challenges itâ⬠(Bolin) What it comes down to is the underlining fact that some are inferior to the thought that women can be just as strong or in some cases stronger than a man. But whose place is it to wrongfully judge the decisions of another? Stereotypes have crucially impaired the vision of how individuals should act, look, or feel. ââ¬Å"StereotypesShow MoreRelatedGender As A Man And The Role Of A Woman932 Words à |à 4 Pages Many people define gender as the range of characteristics pertaining to, and differentiating between, masculinity and femininity. In modern and traditional society, gender is used to teach the ââ¬Å"role of a man and the role of a womanâ⬠. The role of gender in adolescent literature dates back to the first kind of literature for children, oral folk tales. On the beaches of Greece, Homer told the tale of Odysseus. A Greek king, who was strong, fearless and wise; whom traveled great lands and fought manyRead MoreGender Roles : The Man Or The Woman?1369 Words à |à 6 PagesWho is supposed to take out the trash? The man or the woman? Gender roles have become norms within heterosexual relationships in our society. Beyond simple tasks being associated with genderââ¬âwomen washing dishes and men taking out the trashââ¬âpower has also become tied to gender. Men have acquired an unbalanced hold of power that women have been denied. Ciara points out these unfair gender roles in her music video Like a Boy. To Ciara, men have been allowed to lie, cheat, be secretive, and come homeRead MoreGender Roles Of A Man And A Woman1493 Words à |à 6 Pageswell, as gender roles origin start from an early age. As children we are taught the difference between toys and colors; blue is for boys having to be associated with being masculine and pink is girls having to be associated with being a soft and feminine color. Though gender roles arenââ¬â¢t always clear as letââ¬â¢s say how most people associate an action figure or a dream car/ cooking station, gender roles are a huge part of the society we live in today. The power struggle between a man and a woman has muchRead MoreFInal Paper1429 Words à |à 6 Pagesï » ¿Gender Inequality Within Society Society has conformed our minds to view gender based on oneââ¬â¢s role in society. This labels the person as a man or a woman and then classifies them based on the ââ¬Å"rolesâ⬠that society has assigned for each. Gender inequality is caused by the unequal perceptions or even the way someone is treated, based on them being a man or woman. It tends to be the result of what is seen as socially constructed differences of the typical gender roles. This is a social problem I findRead MoreGender Representation Of Female Gender Roles Affect Society Through Social Oppression Of The Minority Group1110 Words à |à 5 Pagesnot encourage the individual empowerment of women through separation of traditional gender stereotypes. In fact, Mulan emphasizes the roles between binary genders that ensure privilege of men over women. Additionally, the film shows how such stereotypical gender roles affect society through social oppression of the minority group. Throughout the film, it is obv ious that, although it is possible to have gender performativity, there is disempowerment of women and a manââ¬â¢s life is that which is moreRead MoreGender Roles Of Society And The Bible Essay1691 Words à |à 7 PagesGender Roles in Society and the Bible Upon losing the election to become the 45th president of the United States, Hillary Clinton gave a concession speech and told ââ¬Å"all the little girls who are watching this...never doubt that you are valuable and powerful and deserving of every chance and opportunity in the world to pursue and to achieve your own dreamsâ⬠(Clinton). While Candidate Hillary Clinton said these girls are ââ¬Å"deserving of every chance,â⬠our society may prove otherwise. Although women todayRead MoreCatalina de Erauso: On Playing Gender Roles Essay1460 Words à |à 6 Pageslate sixteenth and early seventeenth centuries, gender roles were distinct and the opportunity gap was enormous. Catalina de Erauso compares the two roles through her memoir, ââ¬Å"Lieutenant Nun,â⬠where she recounts her life as a transvestite in both the new and old world. Through having experienced the structured life of a woman as well as the freedom involved in being a man, de Erauso formed an identity for he rself that crossed the boundaries of both genders. Catalina de Erausoââ¬â¢s life demonstrates theRead MoreIdentifying The Gender Stereotype Example773 Words à |à 4 PagesTo describe the gender stereotype example, I have selected advertisement from the website of coloribus. It is the advertisement of the Johnson Johnson Company to promote the Johnson baby care products. It released on June 2009. It is picturized with the woman with her baby and saying that this companyââ¬â¢s baby products are more suitable for the small babiesââ¬â¢ skin. I found this ad online Johnsonââ¬â¢s baby product advertisements. I have the photo of the advertisement at the end of the writing part. AndRead MoreGender Roles : Modern And Fast Passed1144 Words à |à 5 Pageshow can it be that it is stuck on something as prehistoric as stereotypic gender roles? Starting with the caveman to the men and women of the Victorian period and even to now in the twenty-first century, society has imprinted its own idea of what a man and women should be and the what role each should hold in society. The idea of what is appropriate in behavior and how one should act are most likely attributed to what gender they are. In the eyes of society, all are seen with a stereotypic lends.Read MoreGender Roles And Gender : A Season Of Madness By Hanan Al Shaykh950 Words à |à 4 PagesGender Roles And Gender Stereotype Problems in society Gender problems are big problems in society. Although today s gender problems are better than before, it still cannot be resolved completely. There are many kinds of gender problems. For example, gender role, gender identity, gender stereotypes and gender-equal problems. The short story A Season of Madness, by Hanan Al-Shaykh, shows some problems of genders and society. In A Season of Madness, the author tells a story of a Lebanese woman-
Wednesday, May 6, 2020
Jft2 Task2 Essay - 1871 Words
JFT2 Task 2 A1) Financial strengths and weaknesses of the symphony Financial weaknesses of the symphony are cash flow due to low fund raising, and high expenses resulting from artist compensation. Financial strengths of the symphony consist of high ticket sales and a large amount of concerts performed during the year resulting in high gross revenue. Leadership strengths of the symphony would be in part to Keith Lockharts report with the musicians, and his artistic vision. Leadership weaknesses of the symphony would entail the vacant CEO position and the changing of the chairman of the board during the merge. A1a) Key steps Anne should address financial weaknesses of the symphony by implementing higher fund raisingâ⬠¦show more contentâ⬠¦Based on what can be inferred from the case study, I think the scorecard for the symphony is well built to suit the vision and the mission of the organization. On the measures, I think that for customer satisfaction they should tie it to a measurable number of a customer feedback score, or instance desiring to receive a 70% or above on customer exit surveys. For internal process, I think a target for the amount of improvement based on cash or percentage is necessary. Finally, for learning and growth, again I think that a target should be associated with the measure of increased ticket sales by 10% and a customer return rate of over 65%. On the other hand, the score card for the opera may need some tuning. In the financial perspective the measure of increasing the reserve fund amount should be associated with a measurable percentage or other more concrete assessment tool. In the customer perspective the strategic goal is having a nationally and regionally acclaimed and accredited opera, but the measure chosen for that is having sold out or near sold-out performances. This does not seem like the proper measurement for a customer oriented perspective. For the internal process perspective, the goal is maintaining financial stability and attracting top talent, but the critical success factor is listed as having successful negotiations with selected performers. I dont see that thisShow MoreRelatedJft2 Task2 23811 Words à |à 16 Pagesï » ¿Organizational Management- JFT2 Task 2 Western Governors University A)- Action Plan A1- Financial and Leadership strengths and weaknesses of the Symphony- The Utah Symphony shows financial weaknesses in several areas. Their cash flow is affected due to their low dollars in their fund raising area. They also experience a higher than normal expense rate that comes from the recompense that is paid to their artists that they employ. The Symphony does have some financial strength. The Symphony does
Art Essay Example For Students
Art Essay Word Count: 410Architecture of the Renaissance reflects the earlier works of the Roman, Byzantines, Moslems, and many other civilizations. The S. Pietro No. 1 was begun in 1564 and was designed by Michelangelo Buonarroti, and Carlo Maderna. Many components of this structure reflect their foreign influences. The large, ominous dome along with the two smaller, less intimidating ones confirm the Byzantine style had entered the Renaissance. Grand, elaborate columns demonstrate Roman and Greek style of temples. An ornamental facade decorates the entrance to the palace and represents more Roman culture. Throughout the building, high arches form the doorways. In the side view, they are evident on the smaller dome, also. Again, Roman culture has proven to have infiltrated the Renaissance style. Sculptured shells adorn the larger dome, and a stone mullion made of two columns and a stone vertical bar separates each window, two structures also found on the Pantheon. All of these elements combin e to form this magnificent representation of Renaissance architecture. MEDIUM ? The materials used by the artist in creating a work of art are referred to as medium. It answers the question: What is it made of? It also denoted the means by which an artist communicates an idea, Some of the mediums used by painters are fresco, tempera, oil and water color. Fresco is a technique of mural painting executed upon freshly laid lime plaster. Water is used as the vehicle for the pigment and, with the setting of the plaster he painting becomes an integral part of the wall. Fresco may thus be contrasted with cosec mural painting techniques, on plasters of lime, earth, or gypsum, or applied to supplement painting in fresco. The fresco technique has been employed since antiquity and is closely associated With Italian Renaissance painting. Boon fresco technique consists of painting in pigment mixed with water on a thin layer Of wet, fresh (hence the name) lime mortar or plaster, for which the Italian word for plaster, intonation, is used. Because of the chemical makeup of the plaster, a binder is not required, as the pigment mixed solely with the water will sink into the intonation, which becomes the medium holding the pigment. The pigment is absorbed by the wet plaster: after a number of hours, the plaster dries and reacts with the air: it is this chemical reaction which fixes the pigment particles in the plaster.
Wednesday, April 22, 2020
Marketing is the process Essay Example
Marketing is the process Essay Marketing is the process used to make it as easy as possible to get the potential customer to buy your product or use their service. Market research is researching what people think about products and services. Market research is researching what e.g sells the best. You benefit from the research. Market research is either primary or secondary. Primary research is finding information that doesnt exist already. An example of primary research is questionnaires, telephone surveys, product resting and working with consumer groups. Advantages are that it provides data that is up to date, relevant and specific to you products. Secondary research is useful for looking at the whole market, and analysing past trends to predict the future. Its research on information that already exists. It involves looking at things like market research reports, or magazines and newspapers. Advantages are that its cheaper than primary research, the data is found easily and its instantly available. I will be using primary research as I will be looking for original information. I have rejected secondary because the information I would gather would be of existing cafes, so there would be no point because I would be basing my cafà ¯Ã ¿Ã ½ on other cafes. I want to see what their opinions are on cafes today to see if I can make changes and improvements to attract customers to my cafà ¯Ã ¿Ã ½. For my research, I have written a questionnaire. Normallu, questionnaires are designed to find out what customers want from a service or product. My aim is to ask people who often eat in cafes or coffee bars. I have taken into account the disadvantages of using this method. These include: We will write a custom essay sample on Marketing is the process specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing is the process specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing is the process specifically for you FOR ONLY $16.38 $13.9/page Hire Writer * The information may be inaccurate. * You dont know whom you could be asking. * People may not want to give up their time and may not take it seriously. I have put together a questionnaire to which I shall ask about 10-20 people. From this questionnaire, I will be able to analyse the publics opinion and apply it to my service. I shall take into account what they have said, and what they would like to see changed. I start off the questionnaire by using more specific questions about the person to know if they are the sorts of people Id like to ask. The questions then go into more detail. Questionnaire 1. Have you ever been to a cafà ¯Ã ¿Ã ½? Yes.. No I asked this question to know if the information this person has is useful or not. 2. What do you look for in a cafà ¯Ã ¿Ã ½? I asked this to get a general idea of what is important to this person. 3. Do you work in the centre of town? Yes.. No. As I am looking to run my business in the centre of town, this question will tell me if this person is the kind I would be selling my service to. 4. Do you make lunch from home? Yes.. No.. As Im aiming for my cafà ¯Ã ¿Ã ½ to be used as a place where working people can come to buy their lunch or to have a coffee, I need to know if the person being questioned would use it for this purpose. 5. What cafà ¯Ã ¿Ã ½ do you regularly go to if at all? I asked this to get an insight on what type of place this person likes. 6. When you go to a cafà ¯Ã ¿Ã ½, what do you usually buy? . This question will help me to see what foods are most important to customers. 7. Why would you use the cafà ¯Ã ¿Ã ½? .. This will show me the why they use cafà ¯Ã ¿Ã ½ the cafà ¯Ã ¿Ã ½, and to tell me what most people use them for. E.g. if people were to use it for parties, then I would know how to make more business. 8. Do you usually go to a cafà ¯Ã ¿Ã ½ in your lunch hour? Yes no. This will tell me how many people actually attend cafes at this time. 9. Which of the following is most important to you in a cafà ¯Ã ¿Ã ½? (tick 2) Hot drinks- e.g. coffee Snacks- e.g. Sandwiches, cakes, cookies Hot food- e.g. soup, potatoes. This will tell me which foods are most important to customers. 10. Do you ever buy hot food in a cafà ¯Ã ¿Ã ½? If yes, give example. If the cafà ¯Ã ¿Ã ½ you regularly attend doesnt serve hot food, would you like that to be changed? Yes .. No. Would you like change? Yes. No. This will show me peoples opinions on hot food in cafes and if people find it important. 11. What is your favourite sandwich? This will give me an idea on which sandwiches will sell the most. 12. Do you prefer hot drinks or cold or both? Hot Cold Both. This question shows me what type of drink appeals most to the customers. 13. How much would you be willing to pay for Coffee/ Hot chocolate. Sandwich.. Piece of cake. Bowl of Soup.. By asking this question, I will know what customers will be willing to pay, and it will give me a rough idea on how much I should be selling my products for. 14. Do you prefer lots of choice, or simple. E.g. Yellow cheese/ Orange cheese or just cheese? Choice.. Simple Some people find it frustrating when there is so much choice, because they dont really care. So by asking this question, I will know what people prefer and if its an advantage or not to have choice. 15. Do you feel you can relax in cafes today? Yes No This question will give me ideas on how to improve from what there already is. 16. Do you think there are too many cafes that are too similar and you would like to see change? . This will give tell me if people are happy with what cafes are today, and if I should make my cafà ¯Ã ¿Ã ½ original, or if I would have more customers if I make my cafà ¯Ã ¿Ã ½ similar to present cafes. 17. What would you like to see changed? . By having ideas of what people want, I can apply it to my business to attract more customers. These were the results to my questionnaire. I asked 10 people of different ages and back rounds. 1. What do you look for in a cafà ¯Ã ¿Ã ½? From these results, I gathered the four main points that people look for in a cafà ¯Ã ¿Ã ½ are that they have reasonable prices, a relaxed atmosphere, good quality food and drinks and that they are clean. Out of just these points, the fundamental point for customers is good quality food and drinks. So to attract more customers, I will have to sell good quality food and drink. I also aim to have a relaxed atmosphere and for my cafà ¯Ã ¿Ã ½ to be completely safe and clean. 2.Do you work in the centre of town? Yes No 3.Do you make lunch from home? Yes No Most people do make lunch from home, but there are still a fair amount who buy from cafes in town. 4. Have you ever been to a cafà ¯Ã ¿Ã ½? Yes No Everyone I asked has been to a cafà ¯Ã ¿Ã ½ at least once. 5. What Cafà ¯Ã ¿Ã ½ do you regularly go to, if at all? The most popular cafà ¯Ã ¿Ã ½ is Starbucks. Starbucks is a very popular successful business that will be large competitors. They are very well known. This could be a threat; I will have to compete with Starbucks and find ways to attract as many or more customers. I also know that this is the type of cafà ¯Ã ¿Ã ½ most people like. 6.When you go to a cafà ¯Ã ¿Ã ½ what do you usually buy? These results show me that hot drinks are the most important to customers. They are definitely the most popular. This means hot drinks at my cafà ¯Ã ¿Ã ½ are essential. Proper meals arent as popular, so they are not as important. 7. Why do you use the cafà ¯Ã ¿Ã ½? From these results, I know why people use cafes and what sort of market Im looking at. Ill know who is most likely to use my cafà ¯Ã ¿Ã ½, and this will help me see if the location for my cafà ¯Ã ¿Ã ½ is suitable. I can see that most people like to use cafes to relax and to take a break. This means that the location my cafà ¯Ã ¿Ã ½ is in is suitable, near the centre of town, because thats where working people are, and when they take a break, they will hopefully use my cafà ¯Ã ¿Ã ½. 8. Do you usually go to a cafà ¯Ã ¿Ã ½ in your lunch hour? Yes No From these answers, I know if the person goes to a cafà ¯Ã ¿Ã ½ regularly for lunchtime purposes. 9.Which of the following is most important to you in a cafà ¯Ã ¿Ã ½? (Tick 2) Hot drinks. Snacks- e.g. Sandwiches, cakes, cookies. Hot food- e.g. soup, potatoes.. From these results, it is obvious that people are more interested in hot drinks and snacks then hot foods, therefore hot drinks and snacks are much more important than hot foods. 10. Do you ever buy hot food in a cafà ¯Ã ¿Ã ½? If yes, give an example. If the cafà ¯Ã ¿Ã ½ you regularly attend doesnt serve hot food, would you like that to be changed? Yes.. No Would you like change? Yes.. No Yes- Examples of what hot foods they have eaten in cafes: No- Would they like change * Pasta dishes * Potatoes * Salads * Hot chocolate cake * Soups Yes- No- From this question, I can see that people do enjoy hot foods, but they dont find it a necessity and if they do buy hot foods, its usually quite basic choices. The people who attend cafes that dont sell hot food dont seem to be bothered. They dont want change, they are happy without it hot food. This leaves me with a choice, I could either serve hot food, or not. Either way, hopefully I will still attract customers. 11. What is your favourite sandwich? This is an open-ended question and I got various choices as different people like different things. I noticed that the most popular choice was tuna and salad. Cheese and tomato is also quite popular. I know that these two choices of sandwiches should sell well in a cafà ¯Ã ¿Ã ½ because they are popular. 12. Do you prefer hot drinks, cold drinks or both? From these results, I can see that people like both hot and cold drinks. Customers like to have the choice. 13. How much would you be willing to pay for: Coffee/ Hot chocolate.. Sandwich Piece of cake Bowl Of Soup Product Average price Coffee/ Hot chocolate à ¯Ã ¿Ã ½2.05 Sandwich à ¯Ã ¿Ã ½3.55 Piece of Cake à ¯Ã ¿Ã ½3.40 Bowl of soup à ¯Ã ¿Ã ½4.30 From these results, I have an idea on how much customers would be willing to pay for these items. 14. Do you prefer lots of choice or simple e.g. Yellow cheese/Orange cheese or just cheese? Choice. Simple. From these results, it is obvious that people prefer to have choice. Therefore I will make sure to have choice in my cafà ¯Ã ¿Ã ½. 15. Do you feel you can relax in cafes today? Yes No From these results, I can see that people feel relaxed and comfortable in cafes today. 16. Do you think there are too many cafes that are too similar and you would like to see change? People answered this question by saying no, but a few answered by saying that there are many similar cafes, but they dont know how they could be changed and they are happy with the way they are now. So I shouldnt make my cafà ¯Ã ¿Ã ½ too unique because people are happy with the way they are now and they might not want a dramatic change. They may want a traditional normal cafà ¯Ã ¿Ã ½. 18. What would you like to see changed? Not one person wrote anything for this question, which means no one is aware of anything they want changed. Summary I have learnt a lot from doing this questionnaire. It has given me an insight to what people want and it is a useful way to find out how to get lots of customers. By looking at what the people I will be selling to want and by letting them have a say, It means I can use what they have said and actually put the information to use to attract more customers. I have learnt many things on what the customers will want. I have found out who are my prime competitors, I have found out that hot drinks are the most popular and wanted product, I have found out that good quality food and drinks are the most important to people. I will put this information I have found out, along with everything else, into account and this will help me to build a successful business. For future, I could improve my questionnaire by asking more people, because I only asked 10 people which isnt really a big range, and I could ask more questions.
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